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BRAS towards Host 2025: innovation and performance at the service of hospitality

Events, News

From October 17 to 21, 2025, BRAS will be among the key exhibitors at Host Milano, the leading international trade fair for the Ho.Re.Ca. industry, held at the Rho Fiera Milano exhibition center.

Participation in the 2025 edition confirms BRAS’s position as one of the main players in the professional beverage equipment sector — a meeting point between technology, design, and Made in Italy quality.

The 2025 edition of Host promises to be a strategic event for the entire industry, with innovation, sustainability, and energy efficiency at the heart of the discussion. In this context, BRAS will present its latest product innovations and next-generation technological solutions, designed to meet the needs of a constantly evolving market that is increasingly focused on waste reduction and environmental responsibility.

The BRAS stand will be designed as an experiential space, welcoming professionals, clients, and international partners in a dynamic environment. Visitors will have the opportunity to experience the new equipment firsthand, engage with the technical and sales teams, and explore innovations that enhance operational efficiency and elevate service quality across various hospitality settings — from cafés to quick-service restaurants and high-traffic venues.

The international scope of Host Milano offers BRAS a valuable opportunity for exchange and growth, as well as an ideal stage to strengthen its brand presence in foreign markets and expand its network of collaborations with operators and distributors worldwide.

By participating in Host 2025, BRAS reaffirms its commitment to an innovation model that combines technology, sustainability, and functional design, consolidating its role as a benchmark for the future of professional beverage service.