OUR STORY
BACKGROUND
Founded in 1969, Bras entered the market at a time of significant innovation in the beverage distribution sector, standing out immediately for its ability to innovate.
The company was among the first in Europe to develop modular and compact beverage coolers, helping to define new standards in cold drink distribution.
From the first carbonated beverage dispensers to still beverage machines, Bras quickly became a benchmark, laying the foundations for solid growth and an international presence.
Over time, the company expanded its offering to include granitas, hot drinks, and similar products, mainly targeting the professional channel and foreign markets with enormous success.
EVOLUTION
The early 2000s saw the creation of a new creative division focused on style, design, and communication. This was based on the desire to internalize strategic skills, with the aim of directly overseeing not only product design — increasingly complex and specialized — but also graphic design, communication, and event organization.
This new structure marked the start of development guided by creativity and elegance, fully aligned with the corporate identity. The product families were expanded and enhanced through professional Made in Italy design and the introduction of numerous technological innovations.
The result is a renewed design and communication approach that combines tradition and innovation with a consistent, distinctive language that looks towards the future.
THE FUTURE
The turning point in the company’s evolution came in 2020 with the move to its new headquarters: a modern and technologically advanced 14,200-m2 facility that houses production, the warehouse, and offices in a single integrated site.
The new location represents much more than just a logistical change. It is the concrete symbol of a forward-looking vision, where operational efficiency, innovation, and sustainability merge, contributing to the company’s growth.
Within this high-quality space, our characteristic enthusiasm and passion find new energy to face increasingly ambitious challenges, transforming every achievement into a starting point for even greater goals.
our values
What we believe in, every day.
DESIGN that lasts over time
The architect Federico Salin designs the appearance of BRAS products, creating lasting value. A passion for purity of form and attention to detail go hand in hand with a natural talent for thinking outside the box, creating standout products.
He approaches design not merely as an aesthetic exercise but as the development of a thought process driven by deliberate choices, aiming to make a significant, long-lasting impact on the Made in Italy landscape.
As Art Director, he not only designs the products, but also supervises communications and organizes events, actively contributing to building the company’s identity and defining the brand’s values in every area of expression.
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years of experience in the industry
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countries where Bras is present
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