{"id":3738,"date":"2024-07-10T17:03:34","date_gmt":"2024-07-10T15:03:34","guid":{"rendered":"https:\/\/www.brasmilano.com\/chi-siamo\/"},"modified":"2026-01-19T13:56:09","modified_gmt":"2026-01-19T12:56:09","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.brasmilano.com\/en\/about-us\/","title":{"rendered":"About us"},"content":{"rendered":"
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DESIGN FOR BUSINESS<\/span><\/strong><\/h1>\n<\/div><\/div>
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OUR STORY<\/strong><\/h2>\n<\/div><\/div>
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BACKGROUND<\/span><\/span><\/h3>
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Founded in 1969, Bras entered the market at a time of significant innovation in the beverage distribution sector, standing out immediately for its ability to innovate.<\/p>\n

The company was among the first in Europe to develop modular and compact beverage coolers, helping to define new standards in cold drink distribution.<\/p>\n

From the first carbonated beverage dispensers to still beverage machines, Bras quickly became a benchmark, laying the foundations for solid growth and an international presence.<\/p>\n

Over time, the company expanded its offering to include granitas, hot drinks, and similar products, mainly targeting the professional channel and foreign markets with enormous success.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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EVOLUTION<\/span><\/span><\/h3>
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The early 2000s saw the creation of a new creative division focused on style, design, and communication. This was based on the desire to internalize strategic skills, with the aim of directly overseeing not only product design \u2014 increasingly complex and specialized \u2014 but also graphic design, communication, and event organization.<\/p>\n

This new structure marked the start of development guided by creativity and elegance, fully aligned with the corporate identity. The product families were expanded and enhanced through professional Made in Italy design and the introduction of numerous technological innovations.<\/p>\n

The result is a renewed design and communication approach that combines tradition and innovation with a consistent, distinctive language that looks towards the future.<\/p>\n<\/div><\/div><\/div><\/div>

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THE FUTURE<\/span><\/span><\/h3>
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The turning point in the company\u2019s evolution came in 2020 with the move to its new headquarters: a modern and technologically advanced 14,200-m2 facility that houses production, the warehouse, and offices in a single integrated site.<\/p>\n

The new location represents much more than just a logistical change. It is the concrete symbol of a forward-looking vision, where operational efficiency, innovation, and sustainability merge, contributing to the company’s growth.<\/p>\n

Within this high-quality space, our characteristic enthusiasm and passion find new energy to face increasingly ambitious challenges, transforming every achievement into a starting point for even greater goals.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

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our values<\/strong><\/h2>\n<\/div><\/div>
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What we believe in, every day.<\/p>\n<\/div><\/div>

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ARTISAN QUALITY<\/h3>

Each BRAS unit is the result of premium craftsmanship combined with the most advanced technology. Every detail, every component, is designed with passion and accuracy to ensure excellent, long-lasting performance. Because in the world of professional catering, quality isn’t a luxury, it’s a necessity.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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SUSTAINABILITY<\/h3>

We believe in a future where innovation and respect for the environment go hand in hand. BRAS professional equipment is made using materials with a low environmental impact and sustainable production processes designed to reduce consumption and waste. A concrete commitment to a more informed and sustainable catering industry.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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RELIABILITY AND ASSISTANCE<\/h3>

Every restaurant professional knows the importance of relying on machines that are always dependable. BRAS offers reliable professional equipment built to withstand the intensity of daily work. With our dedicated customer service, peace of mind is always guaranteed: before, during, and after your purchase.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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made in italy<\/h3>

Every BRAS product is backed by the Made in Italy guarantee: elegant design, excellent materials, and unparalleled attention to detail. Our professional equipment is made in Italy, fully in line with the manufacturing tradition, bringing the beauty and functionality of Italian know-how to the world.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

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DESIGN<\/strong> that lasts over time<\/h2>\n<\/div><\/div>
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The architect Federico Salin designs the appearance of BRAS<\/strong> products, creating lasting value. A passion for purity of form<\/strong> and attention to detail<\/strong> go hand in hand with a natural talent for thinking outside the box, creating standout products.<\/p>\n

He approaches design<\/strong> not merely as an aesthetic exercise but as the development of a thought process<\/strong> driven by deliberate choices, aiming to make a significant, long-lasting impact<\/strong> on the Made in Italy<\/strong> landscape.<\/p>\n

As Art Director<\/strong>, he not only designs the products, but also supervises communications<\/strong> and organizes events<\/strong>, actively contributing to building the company’s identity<\/strong> and defining the brand’s values<\/strong> in every area of expression.<\/p>\n<\/div><\/div>

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years of experience in the industry<\/span><\/span><\/h2><\/div><\/div><\/div>
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countries where Bras is present<\/span><\/span><\/h2><\/div><\/div><\/div>
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available and customizable models<\/span><\/span><\/h2><\/div><\/div><\/div><\/div><\/div><\/section>

Do you have any projects? <\/strong>
\nWe can help you<\/span><\/h2>\n

Would you like a customized product? Our team will advise<\/span>
\nand guide you toward the best choices for your business.<\/span><\/p>\n<\/div><\/div>

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Contact us<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"DESIGN FOR BUSINESS OUR STORY BACKGROUNDFounded in 1969, Bras entered the market at a time of significant innovation in the beverage distribution sector, standing out immediately for its ability to innovate. 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