{"id":4121,"date":"2025-10-14T09:42:21","date_gmt":"2025-10-14T07:42:21","guid":{"rendered":"https:\/\/www.brasmilano.com\/non-categorizzato\/bras-verso-host-2025-innovazione-e-performance-al-servizio-dellospitalita\/"},"modified":"2025-11-12T09:29:37","modified_gmt":"2025-11-12T08:29:37","slug":"bras-verso-host-2025-innovazione-e-performance-al-servizio-dellospitalita","status":"publish","type":"post","link":"https:\/\/www.brasmilano.com\/en\/news-en\/events-en\/bras-verso-host-2025-innovazione-e-performance-al-servizio-dellospitalita\/","title":{"rendered":"BRAS towards Host 2025: innovation and performance at the service of hospitality"},"content":{"rendered":"<p data-start=\"2004\" data-end=\"2273\"><span style=\"letter-spacing: 0em;\">From October 17 to 21, 2025, <\/span><strong style=\"letter-spacing: 0em;\" data-start=\"29\" data-end=\"37\">BRAS<\/strong><span style=\"letter-spacing: 0em;\"> will be among the key exhibitors at <\/span><strong style=\"letter-spacing: 0em;\" data-start=\"74\" data-end=\"89\">Host Milano<\/strong><span style=\"letter-spacing: 0em;\">, the leading international trade fair for the Ho.Re.Ca. industry, held at the Rho Fiera Milano exhibition center.<\/span><\/p>\n<article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-69036cf0-02a8-832a-9bfe-b754fc366f2d-1\" data-testid=\"conversation-turn-38\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"a5ed10da-f896-49e5-94c0-d4d3e90ef8df\" data-message-model-slug=\"gpt-5\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\">\n<p data-start=\"0\" data-end=\"412\">Participation in the 2025 edition confirms BRAS\u2019s position as one of the main players in the professional beverage equipment sector \u2014 a meeting point between technology, design, and Made in Italy quality.<\/p>\n<p data-start=\"414\" data-end=\"841\">The 2025 edition of Host promises to be a strategic event for the entire industry, with <strong data-start=\"502\" data-end=\"555\">innovation, sustainability, and energy efficiency<\/strong> at the heart of the discussion. In this context, BRAS will present its latest product innovations and next-generation technological solutions, designed to meet the needs of a constantly evolving market that is increasingly focused on waste reduction and environmental responsibility.<\/p>\n<p data-start=\"843\" data-end=\"1309\">The <strong data-start=\"847\" data-end=\"861\">BRAS stand<\/strong> will be designed as an <strong data-start=\"885\" data-end=\"907\">experiential space<\/strong>, welcoming professionals, clients, and international partners in a dynamic environment. Visitors will have the opportunity to experience the new equipment firsthand, engage with the technical and sales teams, and explore innovations that enhance operational efficiency and elevate service quality across various hospitality settings \u2014 from caf\u00e9s to quick-service restaurants and high-traffic venues.<\/p>\n<p data-start=\"1311\" data-end=\"1573\">The international scope of Host Milano offers BRAS a valuable opportunity for exchange and growth, as well as an ideal stage to strengthen its brand presence in foreign markets and expand its network of collaborations with operators and distributors worldwide.<\/p>\n<p data-start=\"1575\" data-end=\"1818\" data-is-last-node=\"\" data-is-only-node=\"\">By participating in <strong data-start=\"1595\" data-end=\"1608\">Host 2025<\/strong>, BRAS reaffirms its commitment to an innovation model that combines <strong data-start=\"1677\" data-end=\"1730\">technology, sustainability, and functional design<\/strong>, consolidating its role as a benchmark for the future of professional beverage service.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"z-0 flex min-h-[46px] justify-start\"><\/div>\n<div class=\"mt-3 w-full empty:hidden\">\n<div class=\"text-center\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"pointer-events-none h-px w-px\" aria-hidden=\"true\" data-edge=\"true\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>From October 17 to 21, 2025, BRAS will be among the key exhibitors at Host Milano, the leading international trade fair for the Ho.Re.Ca. industry, held at the Rho Fiera Milano exhibition center. Participation in the 2025 edition confirms BRAS\u2019s position as one of the main players in the professional beverage equipment sector \u2014 a&#8230;<\/p>\n","protected":false},"author":9,"featured_media":3402,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[122,147],"tags":[145],"class_list":["post-4121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events-en","category-news","tag-events-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BRAS towards Host 2025: innovation and performance at the service of hospitality - Bras Milano<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brasmilano.com\/en\/news-en\/events-en\/bras-verso-host-2025-innovazione-e-performance-al-servizio-dellospitalita\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BRAS towards Host 2025: innovation and performance at the service of hospitality - Bras Milano\" \/>\n<meta property=\"og:description\" content=\"From October 17 to 21, 2025, BRAS will be among the key exhibitors at Host Milano, the leading international trade fair for the Ho.Re.Ca. industry, held at the Rho Fiera Milano exhibition center. 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