{"id":4124,"date":"2025-10-14T08:58:09","date_gmt":"2025-10-14T06:58:09","guid":{"rendered":"https:\/\/www.brasmilano.com\/non-categorizzato\/bras-abbraccia-linnovazione-sostenibile-firmata-eastman\/"},"modified":"2025-11-12T09:34:18","modified_gmt":"2025-11-12T08:34:18","slug":"bras-abbraccia-linnovazione-sostenibile-firmata-eastman","status":"publish","type":"post","link":"https:\/\/www.brasmilano.com\/en\/news-en\/green-en\/bras-abbraccia-linnovazione-sostenibile-firmata-eastman\/","title":{"rendered":"BRAS embraces sustainable innovation by Eastman"},"content":{"rendered":"<h6 class=\"sr-only\"><strong style=\"font-size: 18px; letter-spacing: 0em; text-transform: none;\" data-start=\"0\" data-end=\"8\">BRAS<\/strong><span style=\"font-size: 18px; letter-spacing: 0em; text-transform: none;\">, a historic Italian company specializing in the production of countertop equipment for the foodservice and hospitality sectors, takes a decisive step forward in its commitment to environmental sustainability. The company has chosen to integrate <\/span><strong style=\"font-size: 18px; letter-spacing: 0em; text-transform: none;\" data-start=\"254\" data-end=\"271\">Tritan\u2122 Renew<\/strong><span style=\"font-size: 18px; letter-spacing: 0em; text-transform: none;\">, the innovative copolyester developed by <\/span><strong style=\"font-size: 18px; letter-spacing: 0em; text-transform: none;\" data-start=\"313\" data-end=\"324\">Eastman<\/strong><span style=\"font-size: 18px; letter-spacing: 0em; text-transform: none;\">, made with certified recycled content*, into its products.<\/span><\/h6>\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"a2adf9b6-751b-465e-bac7-797c96d57a8f\" data-message-model-slug=\"gpt-5\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\">\n<p data-start=\"387\" data-end=\"741\">Already in 2019, BRAS had adopted traditional Tritan in compliance with European directives banning the use of BPA in food-contact materials. Today, in response to growing consumer awareness and evolving environmental regulations, the company takes another step forward by introducing <strong data-start=\"672\" data-end=\"689\">Tritan\u2122 Renew<\/strong>, a more sustainable version of the same material.<\/p>\n<blockquote data-start=\"743\" data-end=\"1113\">\n<p data-start=\"745\" data-end=\"1113\">\u201cWe are proud to offer a material that combines excellent performance with sustainability,\u201d explains <strong data-start=\"846\" data-end=\"863\">Marco Ugolini<\/strong>. \u201cOver the years, Tritan has provided us with outstanding reliability and durability. With Tritan Renew, we offer our customers the same technical performance, but with a reduced environmental impact \u2014 an aspect increasingly valued by the market.\u201d<\/p>\n<\/blockquote>\n<p data-start=\"1115\" data-end=\"1373\"><strong data-start=\"1115\" data-end=\"1131\">Tritan Renew<\/strong> is produced using <strong data-start=\"1150\" data-end=\"1194\">Eastman\u2019s molecular recycling technology<\/strong>, which allows plastic materials to be regenerated while reducing the use of fossil resources and greenhouse gas emissions \u2014 without compromising quality, safety, or durability.<\/p>\n<p data-start=\"1375\" data-end=\"1723\">For <strong data-start=\"1379\" data-end=\"1387\">BRAS<\/strong>, material selection is crucial: containers used for preparing and dispensing beverages must meet the highest standards of hygiene, chemical and thermal resistance, and withstand intensive washing cycles. Tritan Renew fully meets these requirements while providing a <strong data-start=\"1654\" data-end=\"1675\">BPA-free solution<\/strong>, compliant with international market demands.<\/p>\n<blockquote data-start=\"1725\" data-end=\"2084\">\n<p data-start=\"1727\" data-end=\"2084\">\u201cCollaborating with a brand like BRAS, which invests in innovation and sustainability, is a source of great satisfaction,\u201d says <strong data-start=\"1855\" data-end=\"1871\">Paolo Franco<\/strong>, Business Development Manager at Eastman. \u201cWith Tritan Renew, BRAS offers a product that is safe, high-performing, and environmentally responsible \u2014 a value that is increasingly important to today\u2019s consumers.\u201d<\/p>\n<\/blockquote>\n<p data-start=\"2086\" data-end=\"2485\">The partnership between <strong data-start=\"2110\" data-end=\"2118\">BRAS<\/strong> and <strong data-start=\"2123\" data-end=\"2134\">Eastman<\/strong> has already produced tangible results, such as the development of the mold for the <strong data-start=\"2218\" data-end=\"2230\">B-cube 3<\/strong> model, characterized by the tank\u2019s complex technical design. The combined expertise of both teams enabled the creation of a mold perfectly compatible with Tritan Renew, maintaining the excellent mechanical and aesthetic properties of the final product.<\/p>\n<p data-start=\"2487\" data-end=\"2737\">This synergy marks a new chapter in <strong data-start=\"2523\" data-end=\"2543\">BRAS\u2019s evolution<\/strong>: following the introduction of Tritan in 2019, the transition to <strong data-start=\"2609\" data-end=\"2625\">Tritan Renew<\/strong> strengthens the company\u2019s commitment to a more responsible, innovative, and future-oriented production model.<\/p>\n<p data-start=\"2739\" data-end=\"2846\"><strong data-start=\"2739\" data-end=\"2756\">BRAS products<\/strong>, icons of Italian design and quality, are distributed worldwide and can be viewed <a href=\"https:\/\/www.brasmilano.com\/en\/products\/\">here<\/a>.<\/p>\n<p data-start=\"2848\" data-end=\"2923\" data-is-last-node=\"\" data-is-only-node=\"\">*Certified ISCC recycled content using the mass balance allocation method.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>BRAS, a historic Italian company specializing in the production of countertop equipment for the foodservice and hospitality sectors, takes a decisive step forward in its commitment to environmental sustainability. The company has chosen to integrate Tritan\u2122 Renew, the innovative copolyester developed by Eastman, made with certified recycled content*, into its products. Already in 2019, BRAS&#8230;<\/p>\n","protected":false},"author":9,"featured_media":3396,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[141],"tags":[143],"class_list":["post-4124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-green-en","tag-green-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BRAS embraces sustainable innovation by Eastman - Bras Milano<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brasmilano.com\/en\/news-en\/green-en\/bras-abbraccia-linnovazione-sostenibile-firmata-eastman\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BRAS embraces sustainable innovation by Eastman - Bras Milano\" \/>\n<meta property=\"og:description\" content=\"BRAS, a historic Italian company specializing in the production of countertop equipment for the foodservice and hospitality sectors, takes a decisive step forward in its commitment to environmental sustainability. The company has chosen to integrate Tritan\u2122 Renew, the innovative copolyester developed by Eastman, made with certified recycled content*, into its products. 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